Holly Jolly: A Night of Holiday Magic

There is no better place to welcome the season than right in the heart of downtown. The White Horse Black Mountaine Holiday Gift Markets kick off at 4pm, featuring local makers, unique gifts, and the joyful arrival of Santa. Enjoy live music from Blue Ridge Betty from 4pm–7pm, setting the tone for an evening full of holiday spirit.

Food trucks arrive at 5pm in the Town Square parking lot, offering warm bites as the energy builds.

Town Square Schedule

5:00pm — Local Youth Performances

5:45pm — Tree Lighting

5:45pm — Christmas Story Reading

6:00pm — Santa Parade to the Depot

6:15pm — Local Youth Performances

7:00pm — Live Music

Downtown storefronts come alive with the Window Decorating Contest, turning every block into a festive showcase.

Local businesses stay open until 8pm, perfect for holiday shopping and enjoying the sparkling atmosphere.